Introducing the new Westlife fragrance - "Boredom and Despair"

• Posted by: 3am
• 17/11/09
• 05:42 pm

This miscellaneous Westlife member (we know they've been going for 107 years but we just can't find the energy to remember their names) looks about as excited by their fragrance launch as we are.

Seriously, it's a competitive market, so they really need to try a bit harder than this. Perhaps they should give Peter Andre a call and get some tips on perfume promotional opportunities (the "pose with child in park clutching a bottle of the stinky stuff for absolutely no reason" technique is our favourite).

Or, radical suggestion coming, perhaps they should pour the perfume down the drain and quietly go back to what they do best - sitting down, changing key, standing up again.

(Pics: Splash News)